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Zoe Crittenden
20 September 2023 | Zoe Crittenden

October is Pinocchio Month!

Create your own story with Pinocchio wines.

This October is Pinocchio month at Crittenden where you can take time in the sunshine to sit back with an antipasto platter, a glass of Pinocchio or an Aperol Spritz featuring Pinocchio Prosecco.

Pinocchio Aperitivo is available every Friday afternoon at the Crittenden Wine Centre throughout October from 3.30pm to 7pm, to celebrate extended daylight hours and our love of Italian wine varieties.

There is also a chance to win a year’s worth of Pinocchio wines with any purchase of Pinocchio from selected retailers in South East Victoria.

Our fresh new-look Pinocchio wines were crafted by seasoned winemaker, Rollo Crittenden and are inspired by a colourful Italian way of life.

Best enjoyed with friends, family, good storytellling and a taste of Italian cuisine - we invite you to think about enjoying a glass on a sunny afternoon with antipasti, fresh seafood and simple yet flavourful appetisers.

Pinocchio is a much loved wine brand on the Mornington Peninsula because of their fresh and effortless style. 

Our five Pinocchio wines are perfect for an outdoor lifestyle and those treasured moments Australians enjoy entertaining with easy food and summer flavours.

First created by the Geppetto of our family, Garry Crittenden nearly 20 years ago, siblings Rollo and Zoe Crittenden have breathed new life into this much-loved range of wines with new-look labels exploring elements of the Pinocchio story across each wine.

The Moscato features the whale where Pinocchio and Geppetto reunite, the Blue Fairy brings a little magic to the Prosecco and the Pinot Grigio invites us to think of the sea.  

The Rosato tells the story of the cunning encounter of Pinocchio with the fox and the cat, while the Sangiovese reminds us of Pinocchio’s journey to the Land of Toys and his unfortunate transformation.

The new labels created by local Mornington Peninsula designer, Bek Thompson of Luui Design, bring a sense of fun and artistry to the Pinocchio range.

If you would like to join us for Pinocchio Aperitivo at Crittenden any Friday this October, be sure to book here.

We hope you also get to share these wines with a touch of sunshine, great people and your favourite Italian food flavours. Happy drinking!


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“Beautiful spot for wine tasting - and lovely wines. We had an excellent time with Ben who taught us a lot about their wines and made the experience fun. Great value getting the premium wine tasting selection.”

ANISHA, May 2022

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